How to choose your Marketing Automation software?

Do you have a marketing automation project and want to acquire marketing automation software? Or do you already have a marketing automation strategy and want to change tools to take your marketing automation strategy further?
Discover this comparison between the software of two marketing automation vendors: Webmecanik and ActiveCampaign.

Webmecanik is a French software vendor and the European leader in open-source marketing automation software. Webmecanik targets mid-sized companies/SMEs as well as large groups, whether in B2B or B2C.

ActiveCampaign is a software platform based in Chicago. The company offers customer experience automation software that combines email marketing, marketing automation, sales automation, and CRM for small and medium-sized businesses.

This comparison allows you to see the specific features of each vendor in order to determine which one best meets your needs.
You will find information related to:

list of the different features (lead generation, lead nurturing, segmentation, lead scoring, web tracking, automated workflows, omnichannel, landing pages, forms, reports and analytics) offered by the software

possible integrations with ERPs, CRMs, etc.

Alignment of sales and marketing teams

support, assistance, and security

pricing