Axys Consultants case study: how a management consulting and transformation firm boosted its recruiting?
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Case study
Axys Consultants client case – Performance consulting
Axys Consultants boosts its recruitment process, its productivity, and its conversion rate through marketing automation
Axys Consultants is a management and transformation consulting firm with more than 220 consultants. Founded in 1987 in Levallois-Perret. With over €28M in revenue, its specialties include process redesign in procurement, finance, and marketing-commerce for large groups. Expertise is offered to professionals in change management and data.
To carry out its strategic projects, Axys Consultants constantly needs to hire talent, whether senior consultants or more functional profiles.
The main challenge is therefore to recruit the right people in sync with their clients’ projects.
By integrating marketing automation into human resources (HR automation), Axys Consultants was able to optimize its recruitment process by implementing specific segmentation based on the HR content visited on their websites.
In addition, by adopting a lead nurturing strategy to stay regularly in touch with candidates and better qualify them, Axys Consultants significantly improved its conversion rate.
A few figures
+10%
acceleration of the recruiting process
+20%
productivity of the internal teams
x3
its conversion rate
Webmecanik allows us to reach the right candidate with the right message at the right time.
Grégory Saccomani
Head of Marketing & Communication – Axys Consultants