In 2012, David Coutelle, co-founder of Algofly, decided to buy a plane ticket to go to Canada with his partner, and noticed that prices fluctuated enormously from one site to another and from one day to the next. From then on, he wanted to offer advice on buying plane tickets at the most competitive price, thanks to an algorithm that calculates when the right price has been reached.

As this service is exclusively online, marketing automation quickly became the obvious choice for automating the relationship workflow with all users.

Beyond the operations that will be presented to you, Algofly is often approached by the media (TV, newspapers, radio, interviews and blog articles), bringing them significant traffic and growing brand awareness. Marketing automation is used to convert and nurture these contacts, a very ROI-driven approach.