Discover the successful implementation of marketing automation by the agency Indexel in the automotive industry sector.

Context: Renault-Sport was created in 1975 by Gérard Larousse following the merger of Alpine’s and Gordini’s motorsport activities, both of which belonged to Renault. Since its creation, Renault Sport has been active in endurance racing, Formula 1, rallying and touring cars. Renault Sport generates €90 million in revenue, including the “production cars” department launched in 1995 to develop the brand’s sports models

The challenge is to unify the databases, to segment and qualify the 250,000 B2B and B2C contacts in real time in order to deliver the right content, to the right contact and at the right time.

Objective: generate traffic to Renault Sport’s B2B and B2C websites. The problem was that until then the databases were being used across different emailing or CRM tools.