Training: Scoring with Webmecanik Automation
Why this training?
Scoring is one of the flagship features of marketing automation software.
This decision-making tool lets you combine multiple data points, even a mass of data, into a single, simple piece of data: the score. The scoring feature allows you to take advantage of all your available data by making it digestible in the form of a single, easy-to-use value.
In this module you will discover the key principles of scoring, how it can be useful for your marketing and sales strategy, and how you can implement it in the Webmecanik Automation software.
Training objectives
Know and understand the concept of lead scoring to create a strategy based on your needs in the Webmecanik Automation software.
Training outline
Know and understand the concept of lead scoring
Discover the key principles of this feature, what it is used for, and how you can integrate it into a marketing automation strategy.
Set up scoring in the Webmecanik Automation software
Create your own scoring strategy tailored to your needs and your business.
Create your own scoring strategy
Learn how to use the software to implement your scoring strategy.
Who is the scoring training for?
Webmecanik Academy’s complementary scoring training module is intended for marketing teams, but also for sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the company being trained has a website and the teams being trained are in roles connected to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train with different educational formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer who is invested in your project.
Trainers
The trainer(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to provide training. Most of them also teach students as part of degree programs.