Training: build a post-webinar scenario
Why this training?
Webmecanik helps you very concretely to implement a marketing automation scenario with your Webmecanik Automation software. Thanks to our methodology, you will be able to (re)discover how to create marketing automation campaigns that convert. From defining your target and objective to the steps of your scenario, we guide you step by step!
In this module, you will discover a concrete example of a post-webinar scenario. Webinars are online events, excellent lead magnets to attract qualified contacts. Thanks to Webmecanik’s native integrations with several webinar platforms (Livestorm, GoToWebinar, and Webikeo), you can set up actions directly in your marketing automation software based on attendance at an event or not, or even based on the participation rate.
Training objective
We offer this module to help you imagine and build a post-webinar scenario on your Webmecanik Automation software.
In this module:
- Identify and know how to use the different features available on Webmecanik Automation to build your scenario
- Imagine a post-webinar marketing automation strategy
Training diagram
Scenario overview
Discover the steps for strategically defining a post-webinar scenario: what is the objective, who is the target, what actions should be taken on contacts, and what statistics will be used to evaluate the scenario’s performance.
Building the scenario
Discover how to build your post-webinar scenario step by step on the Webmecanik Automation software. From creating segments and emails, you will be guided throughout the campaign setup.
Who is the post-webinar scenario training for?
The complementary training module on the post-webinar scenario from Webmecanik Academy is intended for marketing teams as well as sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the company being trained has a website and the trained teams are in roles related to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train with different learning formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.