Training: manage your preference center with Webmecanik Automation
Why this training?
A preference center allows your contacts to manage their subscriptions to your various communications. It’s a great way to personalize your messages based on your contacts’ preferences and to ensure GDPR compliance!
In this module you will discover the key principles of managing subscription lists and unsubscribes. You will understand the specifics of setting up a preference center with your Webmecanik Automation software.
Training objective:
Learn about the preference center and how to set it up in the Webmecanik Automation software.
Training outline
Definition of the preference center
Discover the key principles for managing subscriptions to your various communications and how to comply with the GDPR.
Configure your preference center
Define, according to your needs, the subscription lists and the method for managing unsubscribes for your contacts.
Implementation in the Webmecanik Automation software
Learn how to use the software to implement your preference center.
Who is the preference center training for?
The Webmecanik Academy supplementary training module on the preference center is intended for marketing teams as well as sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the company being trained has a website and the teams being trained are in roles connected to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train using different educational formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer who is invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to deliver effective training. Most of them also teach students as part of degree-granting programs.