Marketing white paper: what is marketing automation?

Our 12 key steps to get started with marketing automation

1) You are in control of a marketing automation software suite that tracks actions, sends emails, segments, automates scenarios, assigns points (scoring) to behaviors, and gives you mastery of your web marketing.

2) Be ethical so as not to be too intrusive.

3) Without email addresses, no conversations. But the fixed IPs of your visitors give the names of the companies. Detect their projects!

4) The email database is first fed by your CRM and your actions in the “real world”: trade shows, conferences…

5) Capturing new leads: this is done on landing pages where you will exchange the email for “rich content”: white paper, guide, coupon, demo, etc.

6) These landing pages will appear from a paid search campaign, a call-to-action on your site, social networks…

7) Segment your visitors by persona profile, communities, and also according to their progress in their buying cycle.

8) As you start to know them well, you will create scenarios in advance to nurture the relationship with an email sequence + landing page + content.

9) The sequences are sped up or slowed down based on their reactions. No spam.

10) You assign points for each action of your web user and hand them over to sales once the qualification threshold is reached.

11) The reports are directly usable by marketers and salespeople.

12) It’s all automated, or almost; all that’s left is to keep improving.

We cover all the features and how to use them.