The first book on marketing automation
Marketing Automation: delight your customers, accelerate your business
More than 20 concrete and illustrated scenarios to improve your customer relationship
This book on marketing automation is the first work dedicated to this strategy and technology.
In the book you will find more than 20 detailed and illustrated scenarios to enrich and improve your customer relationship, in many sectors such as:
- How to use marketing automation in B2B: the sales machine, customer onboarding – customer support – event – social networks – chatbot – ambassadors.
- Automated scenarios in B2C: promotion during an event, cart abandonment, retargeting, re-engaging inactive users, loyalty, energize your distributor network.
- Scenarios to help you align marketing and sales: sales pipeline, Social Selling, GDPR compliance
- Adapted to human resources: Inbound Recruiting, Employee Onboarding, Employee Advocacy, Corporate Alumni
- Or for higher education: Alumni nurturing, student fairs, executive education.
About the authors
Stéphane Couleaud
Founding president of Webmecanik, the French leader in marketing automation, the first solution developed on the open-source Mautic technology. Since 2015, hundreds of digital agencies and companies have been supported by Webmecanik in implementing a marketing automation strategy.
Gabriel Dabi Schwebel
Founder of the 1min30 agency, a pioneer in Inbound Marketing, Gabriel has supported numerous companies in developing their web and inbound marketing strategy. All these experiences have provided a critical and experience-rich perspective to this collection of marketing automation scenarios.
Order the book now
The book “Marketing automation: delight your customers, accelerate your business” is available here.