Base Innovation chooses Webmecanik Automation and multiplies its marketing and sales efficiency
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The context
The migration from Mautic to Webmecanik Automation took about two weeks. A fast timeline, made possible thanks to the commitment and responsiveness of Webmecanik’s technical and support teams. Restoring visuals, reconfiguring links, adjusting templates… a few technical hiccups sometimes emerged, but this close support quickly resolved them.
Challenges encountered
Base Innovation had 3 objectives:
Simplify marketing
Save time
Generate more leads
Implementing marketing automation software addressed all of these challenges. Setting up various contact forms on their website as well as targeted actions enabled the automation of marketing activities.
Now, sales reps only handle leads generated by marketing.
Reasons for migrating from HubSpot to Webmecanik
After implementing HubSpot as their marketing automation software, Base Innovation encountered 3 problems:
A malfunction in the synchronization between HubSpot and their Dolibarr CRM
Unresponsive support with an average response time of 3 days.
Unpredictable software costs with regular increases every 3 months.
The choice of Webmecanik came naturally for 3 reasons
Fast, well-managed support from the teams to rebuild scenarios, emails & assets, along with comprehensive training on the tool.
Ultra-responsive support, with a first response time of 2 hours.
Controlled and transparent costs.
100% of leads are leveraged, increasing conversion rates into projects for the sales team!
I was in absolute urgency to make the changes. All alone in marketing, the Webmecanik team was there to support me and ensure a quick transition. Their responsiveness is amazing: within two hours, I have an answer. Thanks to Webmecanik, our campaigns are more effective, our leads better qualified, and no one falls through the cracks.
Mélanie Rucinski
E-business and web marketing project manager – Base Innovation
Results achieved with Webmecanik Automation
Thanks to Webmecanik Automation, Base Innovation has:
Automated 100% of lead management, saving valuable time.
Increased responsiveness, ensuring a smooth and efficient customer experience.
Improved campaign engagement rates, reaching up to 55% for some of them.
Optimized the sales funnel, with more qualified leads better prepared for sales reps.
Base Innovation’s favorite features
Email marketing & newsletters
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Workflow automation
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Marketing segmentation
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