White Paper: Adwords & Marketing Automation in e-commerce

Our e-merchant aims to acquire traffic by setting up Adwords campaigns, but also to convert visitors and build loyalty thanks to Marketing Automation.

Discover the steps of their Adwords strategy and follow our hero in implementing their marketing automation strategies:

Getting started with Marketing Automation

The newsletter as lead nurturing

2 example campaigns to convert visitors during the winter sales

This white paper, co-written with our partner Brioude Internet, a web marketing and SEO agency, is the second installment of our down jacket e-merchant. Presented as a story, Adwords campaign tips combined with Marketing Automation strategies will help our hero achieve their goals.