In&motion case study: Webmecanik and In&motion, marketing automation for tech innovation !

In this marketing business case, discover how implementing the marketing automation strategy with Webmecanik helped accelerate sales and brand image in the technology innovation software and hardware sector.

In&motion specializes in the development and industrialization of airbag protection solutions. Their technology is currently used in motorbikes, skiing, and equestrian sports.

The company, seeking rapid growth and to improve its brand image with its communities, implemented a marketing automation strategy with the Webmecanik Automation solution.

What are their goals?

Boost their lead conversion rate with tailored and regular messages.

Optimize communication with their prospects by personalizing their communications based on their personas.

Expand internationally quickly by duplicating the approach across different markets.

The results

A winning strategy replicated today in 3 countries!

10% of new users reached by a marketing automation campaign

Open rates ranging from 40 to 70% for their campaigns

A great conversion of over 150% of their dormant leads!

In this business case, Dorian Rainaud, Digital Marketing Manager at In&motion, presents In&motion’s approach to achieve rapid results following the implementation of this new marketing automation strategy.

A nurturing strategy based on personas, communication to their prospect databases, reactivation of dormant leads, international partnership… the winning combination to boost growth!