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WHITE PAPER
Getting started with marketing automation
In this guide, we give you a 4-step method to structure your marketing automation strategy, optimize your lead generation and effectively engage your prospects and customers.
More than 700 customers trust us.
Getting started with marketing automation
Discover what you will find in this white paper.
Understanding the marketing market in 2025
Discover the latest inbound marketing trends through numerous key figures. Understand the market in 5 minutes, learn how to fully integrate AI into your marketing processes and understand the value of marketing automation through key features
As a preview, 77% of marketing managers use AI to help them automate repetitive tasks (ranktracker)
Choosing the right tool based on your needs
A series of questions to guide you in your decision-making: how to choose the right tool according to your needs. Responsive support and assistance, strategy and pricing: clear and transparent answers.
How will Webmecanik Automation help you with your strategy?
Find out how Webmecanik Automation is the solution to optimize the relationship between your prospects and customers while providing ease of use and peace of mind when using the tool
AI natively integrated into the solution to intuitively help you write your newsletters & campaign emails.
At-a-glance tracking of your leads in your conversion funnel, customized to your needs
Smart use of data to intelligently segment your database
The ability to personalize your campaigns with features such as: custom fields, dynamic content, progressive profiling, etc.
The ability to personalize your campaigns with features such as: custom fields, dynamic content, progressive profiling, etc.
A clear and structured methodology
A clear and concise methodology for building a marketing automation campaign in 4 steps. As a bonus, 3 scenarios to get started with marketing automation and implement in your own marketing strategy:
A lead generation scenario
A lead conversion scenario
A lead retention scenario
They chose marketing automation
With Webmecanik, we chose a French solution that meets our requirements, which are always evolving, just like them!
Charles Ternois
Sales & Marketing Director – Virages
Webmecanik was chosen after a long analysis process, which was essential for a banking group with stringent requirements regarding data security. The solution won us over with its simplicity, intuitiveness, and power. After more than two years of collaboration, we appreciate both the tool and the personalized support from a responsive, dedicated team.
Raphaël Dewan
Head of e-marketing – Crédit Agricole
“We chose a French solution with a commercial approach to teams, enabling close, trust-based collaboration.”
Jessy Masip
Marketing Manager – 1Life