Simplifying candidate tracking in human resources thanks to Webmecanik’s CRM – Keolia IT

Delphine, what is Keolia IT’s mission?

KEOLIA IT is a human resources recruitment firm specialized in direct recruitment. Our approach is innovative: we use modern tools that highlight candidates’ personalities and motivations through predictive tools.

Founded by two managers from major consulting groups, sharing the same entrepreneurial spirit, KEOLIA IT is an independent firm focused on business expertise.

By building a human-scale structure, available and responsive to both clients and its consultants, their intention was to return to the fundamentals that make consulting professions successful: commitment and proximity.

What problems does Keolia IT solve?

KEOLIA IT supports CAC 40 groups, SMEs and also dynamic start-ups across all types of business sectors: Services, Aeronautics, Industry, Logistics, Transport, IT. The solutions provided by KEOLIA IT include recruiting suitable profiles, organizing training to help employees progress, and providing advice on team development and organization. KEOLIA IT consultants also provide personal coaching in order to develop an individualized career plan.

What led KEOLIA IT to use a CRM tool?

Like many others, we stored all our prospects and clients in spreadsheets. However, it quickly became impossible to leverage this data. And even less so to manage it, create alerts and proactive actions.

We then looked for a software solution that would meet our need for simplified management and follow-up of our clients and prospects. We wanted to increase the frequency of prospect follow-ups. And above all, ensure regular follow-up of our clients in order to improve our retention and referral rates.

What are the lasting results of using your CRM?

With the different modules of Webmecanik’s CRM, we found a way to manage our business with activity tracking that is very easy to use. Our Business Developers use them daily as part of their sales work. We have since seen an increase of more than 10% in the volume of contracts signed with our clients. And therefore a much better return on our sales budgets, including both salaries and expenses, as well as all operational marketing investments such as advertising or events.

“Our new sales have increased by more than 10% on a lasting basis, and we sell additional assignments to our existing clients more easily.”
Delphine Latour – Talent Acquisition Specialist – Keolia IT

Overall, what feedback do you have on your relationship with your CRM?

Webmecanik’s CRM solution has allowed us to accelerate our growth while making it easier to monitor our client portfolio. It is not so easy to roll out a new solution across teams. The obvious added value of our CRM for the salespeople made it simply indispensable.

Moreover, we manage the diversity of our assignments, which range from candidate recruitment to individualized coaching, even better because we can segment companies and contacts in order to provide them with more complete information about KEOLIA IT. Thanks to our CRM we can make additional sales – cross-selling or add-on selling – which not only strengthens the relationship over time, but also increases average customer value.

“The close relationship we have with Webmecanik’s CRM, and in particular our dedicated Customer Success Manager, has allowed us to regularly configure the software according to our internal changes.”