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Case study
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Virages is a company that has been marketing a range of road safety products for 30 years. It uses many communication channels, has a large amount of unused content, and wants to provide its sales team with opportunities.
In response to this situation, Virages decided to use Webmecanik Automation to meet its needs: segment its communications and leverage its extensive content to optimize its marketing actions.
Results:
Between 40 and 100 contacts per day added to the database.
Only 50 to 100 emails are sent per day for highly targeted communications.
A very low unsubscribe rate, close to 0%. It was previously 10 times higher.
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Virages’ challenges ⚡
Virages is an SME with 4 people in marketing. It wants to optimize its marketing actions and use all of its content. Based on this observation, Virages chose to focus on automation and multi-channel communication.
Their objective: save time, multiply their inbound lead generation, structure their databases, and move away from newsletters and mass advertising.
This led to the desire to implement marketing automation software in order to gain autonomy and meet these objectives.
The results achieved by Virages
Implementing the Webmecanik Automation solution transformed Virages’ communication.
Today, Virages is:
Between 40 and 100 contacts/day in the database.
€5.5M in revenue generated.
Only 50 to 100 emails are sent per day for highly targeted communications.
The unsubscribe rate is very low, close to 0%. It was previously 10 times higher.
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The challenge was to be supported by the Webmecanik team to translate the SME’s strategy into concrete marketing automation campaigns, then to receive training for autonomous day-to-day use.
Thanks to this support, Virages set up several marketing automation campaigns:
A data acquisition campaign to generate prospects for the sales team.
A highly targeted nurturing campaign addressing the SME’s many business lines.
An onboarding campaign to welcome all new customers.
A loyalty campaign to engage their customers and enable cross-selling.
With Webmecanik, we have chosen a European solution that meets our constantly evolving needs, just as they do!
Charles Ternois
Director of Sales & Marketing – Virages