Ebook: How to define your Marketing Automation project?
the keys before acquiring a Marketing Automation solution!
Are you wondering what the steps are to properly define your Marketing Automation project before getting started?
You’ve decided, you’re finally going to equip yourself with Marketing Automation software! But this software solution should not be chosen lightly …
This first ebook, in partnership with the Wazabi team, our imaginary Agency that looks strangely like yours, will help you understand how to define your Marketing Automation project for your Agency.
Rule No. 1: be methodical.
- The Agency’s business model
- Knowledge of prospects and customers
- Inventory of existing tools
- Involving all teams in the project
- Formalizing expectations and objectives