How did 1Life automate the generation of qualified leads?
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Case study
In this business case, discover how Webmecanik Automation helps 1Life convert +20% of its leads!
Webmecanik Automation supports 1Life from strategy through the implementation of their marketing automation campaigns.
Through this business case, you will discover:
How Webmecanik Automation helps 1Life achieve its goals
What were 1Life’s challenges
The results achieved
Concrete examples of marketing automation campaigns
“Webmecanik is rooted in the 1Life team; its results are undeniable—you can’t take it away!”
Jessy Masip
Marketing Manager – 1Life
1Life’s challenges
1Life is a brand of the French group Visiativ, offering a wide range of products and services designed to support the digital transformation of SMEs and mid-sized companies (ETIs).
For 6 years, 1Life has used lead generation as a growth lever, thanks to marketing initiatives such as classic email campaigns and growth hacking campaigns. But these levers are no longer enough.
From this observation, 1Life needed to finally analyze its data to measure its ROI and thus reduce the too-long decision cycles for its leads.
The goal is clear: generate SQLs (sales qualified leads) for 1Life’s sales team!
To do this, 1Life wanted to implement a marketing automation software in order to meet its goals while gaining more autonomy.
The strategies adopted
And that’s where Webmecanik Automation comes in! ✨
1Life needed marketing automation campaigns that meet their acquisition and communication goals.
With the support of the Webmecanik Automation teams, 1Life set up several marketing automation campaigns:
Growth hacking campaigns to optimize the acquisition of new leads.
Nurturing campaigns to continuously activate leads from the database.
Targeted business development campaigns aimed at prospects who use a competing software (e.g., when a competitor’s price increases).
To find out about the other campaigns, download the business case.
The results achieved
Implementing the Webmecanik Automation solution transformed 1Life’s communication.
Thanks to these marketing automation campaigns, 1Life is now:
A broader and optimized database.
Lead generation that keeps evolving. More than 30% of project opportunities come from Webmecanik Automation campaigns.
+20% of the leads coming from the campaigns convert
Reach your goals with Webmecanik Automation too
Webmecanik Automation supports you in your marketing automation projects.
From strategy to implementation, we’re here to support you in achieving your goals.
“We chose a French solution with a commercial approach to teams, enabling close, trust-based collaboration.”
Jessy Masip
Marketing Manager – 1Life