Combining your CRM and your marketing automation solution is a way to have a very powerful and effective marketing and sales tool. Your data is standardized between your sales and marketing departments in complete security. This article on CRM and marketing automation synchronization summarizes the key points of good synchronization. Let’s talk about synchronizing Everwin CXM & Webmecanik.
Everwin is a French software publisher. The Everwin range of CRM, business management and web portal software meets the needs of its clients in professional services, industrial, and construction companies such as: design and engineering firms, consulting firms, IT services companies & software publishers, architects and surveyors, web agencies, R&D, technical centers, analysis and testing laboratories, installation and maintenance, construction & development, industrial mechanics, and many others.
Webmecanik Automation is a French marketing automation solution. The software is a complete marketing tool aimed at any type of company that wants to communicate and maximize its lead generation. Webmecanik offers Webmecanik Academy, a unique marketing automation training model for marketing teams using it. The combination of the two is a very powerful tool for managing relationship marketing with your contacts, for lead identification, and for customer follow-up. This is why we recommend integrating your Everwin CXM CRM with Webmecanik Automation. Here are the specific features of this synchronization.
How Everwin CXM & Webmecanik Automation Synchronization Works
Synchronization between Everwin CXM and Webmecanik Automation standardizes the management of leads, contacts, companies, and contact activities in both directions. To do this, we use cron technology. This is a small program that regularly scans the data from both software solutions and updates it in the other one. This guarantees information standardization at most every 20 minutes.
Download the summary table of the fields included in this synchronization and all its features.
“Marketing automation is a true profession in its own right. The Webmecanik Automation tool effectively complements our CRM and is a real plus for our clients.
As a side note, we did not meet by chance; mutual clients put us in touch. It is a real market demand that we were happy to answer, especially because we share the same values with a consistent pricing structure.”
Sophie Charrier – Everwin CRM Product Manager
