In a previous article, we saw that the solutions enabling an SME to grow its business on the Internet require a significant investment to be effective, both in time and money. We also saw that it was very difficult to highlight an offer of services or innovative products in virtual catalogs and other business directories.
Eureos industry platforms can enable you to be present on the Internet to acquire new customers, without any particular IT knowledge.
What is an Eureos industry platform?
An industry platform is a website where several companies from the same sector of activity (or profession) exchange and publish documents related to their expertise in one place. This concept also applies to geographic groupings, in which case it is called a collaborative inter-company platform.
The basic idea is simple: to obtain qualified contacts through the Internet, you need to be visible and demonstrate your expertise. An isolated website allows you to talk about your expertise, but it is difficult to be visible. Directories theoretically make it possible to be visible (a debatable argument as seen previously) but do not allow you to talk about your profession and demonstrate your competence.
Optimal visibility
In terms of visibility, being present on an Eureos industry platform allows you to:
1. Benefit from the site’s visitor traffic. It should be noted that, since the site is specialized, the visitors are qualified: most of them are professionals in the sector.
2. Benefit indirectly from optimal visibility in search engines (Google, Yahoo, Bing). In fact, the way the platforms operate is particularly aligned with what these search engines favor: regular, high-quality content around a theme (in this case a profession or a business sector). In addition, the way information is stored on the platform makes it possible to optimize indexing (high-quality metadata, relevant internal links from different parts of the site, etc.).
An opportunity to demonstrate your expertise
We have already mentioned this in other articles, but to promote a service or an innovative product offer, it is not enough to put a catalog page on a website.
Eureos industry platforms allow:
– Direct dialogue between users and companies in the form of forums or email connections
– The publication of documents that demonstrate the benefits of a technology, a service or a product: white papers, case studies, technical articles, etc.
For users, this is an opportunity to make purchasing decisions with all the technical and commercial information in hand, and thus understand the value of a differentiator or an indirect benefit in their choice.
On Eureos, the goal is not to buy cheaper, but to buy better.
As simple as a click
One of the major advantages of industry platforms is their ease of use. After creating their profile in a few minutes, companies can publish their documents with one click and the system does the rest. Once contact has been established with the customer, it’s up to you!
All that remains is to find the platform that matches your profession… or be the first to get started!
