It’s curious how things sometimes come naturally, without us even thinking about it. When we started Eureos in 2006, we were bringing companies together in person. Then we developed a unique concept for connecting companies based on knowledge sharing (business platforms).
Little by little, we specialized in designing and redesigning websites and providing web visibility services for industrial SMEs.
And now here we are, moving into customer relationship management. When you think about it, it’s a logical next step, following this process:
– Business platforms attract SMEs that discover that, very often, their existing website is useless (they paid 3,000 euros and haven’t had a single lead in 3 years apart from ads and job applications)
– The new websites we deliver bring them sales leads
– These leads need to be handled, which nobody did before (there was nothing to handle)
At first, the assistant takes care of it, with a good old-fashioned Excel spreadsheet with 20 columns and 200 rows. And the inevitable problems begin: how do you keep track of correspondence with customers? How do you make sure you don’t forget to call back a prospect (the request comes in by email)? What happens when the assistant is absent, etc. etc.
Naturally, when you offer the client a custom CRM solution automatically connected to the website, it changes everything. It truly boosts sales productivity: you handle leads quickly and you handle them well.
The question I ask myself is: would we have been as successful if we had from the outset offered “customer relationship management” software? I don’t think so. Long live integrated solutions.
