The identification and tracking of your visitors with Webmecanik
Give yourself the ability to record every action of your visitors. And benefit from a fine level of granularity for each individual.
Please note: any visitor visiting your site will be associated with an IP address and a cookie of their own. As long as they have not provided their email address (for example by downloading a document, submitting a contact request, etc.) the visitor remains anonymous. It will be impossible for you to communicate with them; however, all tracking is recorded. Thus, when their email address is associated with their IP address (and their cookie), you will then benefit from their entire history, starting from their first visit.
What is my contact doing?
Associate your demographic data from your CRM with the behavioral data that your contact gives you by browsing your site.
Once my visitor becomes a contact with a linked email address, you will be able to view all of their behavior thanks to the contact’s activity feed. Be informed of the pages viewed by your visitor and the time spent on each of them. Also know whether or not they opened/clicked your email and much more, since every action is recorded. It is up to you to observe what interests you and use it intelligently to communicate appropriately and help your visitor get the right information at the right time.
For sales teams
You will thus be able to know whether your visitor went to view your products A page or your products B page, whether they visited your pricing page?
Your sales rep will be able to adjust their pitch according to their visitor’s behavior, or more precisely, their need. Your sales teams know the behavior of their prospects and thus know from which topic a prospect becomes hot. Once your visitors are properly identified, your sales teams will get in touch with the most interesting/relevant among them at the most opportune moment.
To go further: you can assign a score to all visitors who have performed this or that action (e.g.: visited my product A page) associated with this or that activity criterion on my site (e.g.: 1 min on my pricing page). Then, I create personalized and highly targeted marketing campaigns because if and only if my visitor meets the criteria defined beforehand, then I send them an email with content adapted at the right time!
Project detection
A new prospecting model: from cold calls to hot leads
Thanks to the tracking of fixed IP addresses, companies that have a dedicated router and that visit your site are identified. This is what is called account-based marketing; sales teams use this data to contact prospects at the right time, or follow up with a client met recently.
You will have understood, just as in “real life”, qualification is one of the most important steps and thanks to tracking from marketing automation, excel and let no data escape you.
Listen to/observe your prospects, they give you a lot of information! In return, be precise, give them what they expect from you.
