At Eureos, we provide RSS feeds as standard for sections such as “News” or “Events” on our clients’ websites.
However, we recently discovered as part of a client study that very few companies were using this technology, which is a real handicap in some cases.
RSS feeds allow third-party sites to republish and distribute your most recent content.
Do you keep the “News” section on your website up to date? Add an RSS feed to it and your latest news will be automatically distributed, without any intervention on your part, on sites such as wikio.fr or Digg. You will no longer write articles for nothing!
Your visitors will also be able to subscribe to this feed to be informed in real time, which is a tremendous customer loyalty tool.
RSS feeds are invisible to the eye, but they are truly essential for standing out on the web.