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Best Wishes 2013
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Best Wishes 2013

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Best wishes for 2013 – great success in your marketing automation projects – with Webmecanik of course!

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The Annecy software publisher Webmecanik, taken over by its managers

After 10 years of sustained growth, the software publisher Webmecanik is taken over by its management. Sophie Panot becomes Chairwoman and keeps her role as CRO (Chief Revenue Officer), Norman Pracht remains Managing Director and David Coutelle, Technical Director. The ambition of the three managers to consolidate Webmecanik’s position as the go-to player in marketing […]

2023 Retrospective at Webmecanik

Let’s take advantage of the start of this year to look back at 2023. This retrospective reviews the key events at Webmecanik over the past year, the business and economic context, as well as a contextual approach to our sector of activity, which has inevitably been impacted by national, European, and global economic news. An […]

Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence

A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]

How Marketing Automation enables large enterprises like SFR Business to perform

From targeting issues to automation scenarios, including the creation of materials, Olivia Luneau – Head of Digital Marketing at SFR Business – shared her experience with us in a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main missions of Digital Marketing at […]

Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?

When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale.  Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]

Looking back at IMF 2023 conferences: what to remember

On June 13, 2023, for its sixth edition, the IMF 2023 (Inbound Marketing France) event brought together digital marketing experts to discuss the challenges and opportunities related to the evolution of digital advertising, customer experience, and the integration of AI into CRM strategies. Stéphane Couleaud, CEO of Webmecanik, for his part shared the stage with […]