Download this must-have guide to start your marketing automation journey.

Blog
to better meet market expectations, track your internal search queries with Analytics!
1 min read

to better meet market expectations, track your internal search queries with Analytics!


The best traffic on a website is the traffic you already have. When you know how much effort it takes to attract qualified visitors to an online store, the least you can do is make the most of the information they leave behind.

Of course, everyone knows the age-old bounce rates, average visit duration, and navigation paths. But one treasure is often underestimated: the site’s or store’s internal search engine. Imagine, for example, that you own a website selling UV bulbs and want to offer new items to your customers. Where should you start?

Nothing could be simpler: in Google Analytics, track the search queries users type into your internal search engine. It is the best reflection of market demand. In our lamp example, if many prospects are searching for the same model that is not currently available, you can start with that one.

Continue exploring articles

Initiative zero carbon email

#ZeroCarbonEmail: Set an Expiration Date for Your Emails

Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.

An intelligent summary of your sales opportunities 🪄

Discover our new intelligent opportunity summary feature to get a clear recap of the actions to take in just a few seconds.

Feature

Speed up the creation of your emails and landing pages with AI 🪄

Write, improve, or translate your content in one click with AI built directly into your email and landing page editors.

Strategic guide: mastering Lead Nurturing for conversion

Lead Nurturing is not just a series of automated emails. It is the art of maintaining a relevant conversation with your prospects until they are ready to buy. This guide gives you the keys to structuring campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you […]

Folder Management: The Organization Your Team Has Been Waiting For! ✨

Emails on one side, campaigns on another, segments scattered everywhere… What if everything could be organized in one place? Introducing our new folder management feature.

Feature

How to track the performance of your marketing messages?

Introduction  You are already a well-established player in your market. Your target audience is clearly defined, your marketing channels are in place, and you may even have already audited your past actions. But one question remains essential: are your marketing messages really performing? Whether it is email, WhatsApp messages, SEA campaigns, social ads, or SMS, […]