If in your sector too, a big deal can start with an online visit, then we suggest you be informed about it.
- Who came to my site?
- an IP address…
- But what else?
- The IP address of a prospect – a major account – we have its name…
- Does it visit often?
- Three times last week…
- Can we call them?
- You’re only entitled to three wishes, call me and I might make an exception 😉
“In digital, a market exists if Americans decide it does: first they put a word or an acronym on a concept, a use case. Then it goes through Gartner’s ‘magic quadrant’. And at that moment, a market has been defined!“
To paraphrase our captain – Stéphane Couleaud, CEO of Webmecanik
The acronym ABM has not yet gone through Gartner’s filter. And not all our partner agencies are aware of this topic… So much the better: because there is nothing to do to use Account Based Marketing (ABM), which Automation now includes among its features!
ABM – or reverse proxy – is simply the identification of the network box from which a visitor connected to browse your site. For what benefit? Now, when one of your prospects gathers information via the content provided on your blog pages, you know it!
Practical case and a new feature to make the most of this data
- I use Webmecanik’s SaaS automation solution (yes indeed…) to gauge traffic on the recently translated versions of our site.
- *NEW* I create a dynamic list by specifying the part of the URL indicating the pages in German ‘www.webmecanik.com/de‘
- I display the list of IP addresses that viewed these pages.
- *NEW* wonder: these are not IP addresses but indeed the names of the companies (prospect accounts!) that I discover! That’s ABM!
- *NEW* I export the list to .csv to rework it and integrate it into a report
At the very least (ABM): the butterfly effect
The information that a major account regularly visits a site is not insignificant. To the question “do you want to know who is interested in your company?” All professionals answer YES – whether it is a young company, an established industrial business, or an online store. The market is the final arbiter of an offer’s success.
If in your sector too, a big deal can start with an online visit, then we suggest you be informed about it.
Really? But… (ABM): How do you contact this future opportunity?
It’s the famous fourth question. And nothing has changed since the beginning of the article! Call us: Sophie, Norman, Thibault… we will tell you how to contact them. Or better yet: how to get them to contact you directly – which is more convenient.
Welcome to inbound marketing!
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