How ABM (Account Based Marketing) helps you grow your business!
If in your industry too, a big deal can start with an online visit, then we suggest you be informed about it!
Who came to my site?
- an IP address…
But what else?
- The IP address of a prospect – a major account – we have its name…
Do they come often?
- Three times last week…
Can we call them?
- You are only entitled to three wishes, call me and I might make an exception 😉
“In digital, a market exists if the Americans decide it does: first they put a word or an acronym on a concept, a use case. Then it goes through Gartner’s ‘magic quadrant’. And at that moment, a market has been defined!“
To paraphrase our captain – Stéphane Couleaud, CEO of Webmecanik
The acronym ABM has not yet been through Gartner’s filter. And not all of our partner agencies are aware of this topic… All the better: because there is nothing to do to use Account Based Marketing (ABM), which Automation now counts among its features!
ABM – or reverse proxy – is simply the identification of the box from which a visitor connected to browse your site. For what benefit? Now, when one of your prospects is getting information through the content provided on your blog pages, you know it!
Practical case and new feature to leverage this data
- I use Webmecanik’s SaaS automation solution (yes indeed…) to take the pulse of traffic on the recently translated versions of our site.
- *NEW* I create a dynamic list by specifying the part of the URL indicating the pages in German ‘de.webmecanik.com/‘
- I display the listing of IP addresses that viewed these pages.
- *NEW* wonder: they are not IP addresses but indeed the names of the companies (prospect accounts!) that I discover! That’s ABM!
- *NEW* I export the list as .csv to rework it and integrate it into a report
At the very least (ABM): the butterfly effect
The information that a major account regularly visits a site is not trivial. To the question “do you want to know who is interested in your company?” All professionals answer YES – whether it is a young company, an established industrial company, or an online store. The market is the ultimate arbiter of an offer’s success.
If in your industry too, a big deal can start with an online visit, then we suggest you be informed about it.
Really? But… (ABM): How do you contact this future deal?
That’s the famous fourth question. And nothing has changed since the beginning of the article! Call us: Sophie, Norman, Thibault… we will tell you how to contact them. Or better yet: how to get them to contact you directly – which is more comfortable.
Welcome to inbound marketing!
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