The Webmecanik Team was at eCom 2016 #essp16
Did last year’s beach stand make you dream? In 2016, we renewed the experience with our partner Netdesign and the agency Gaultier Colette… To take you even farther away!
A 360° stand for a 360° strategy
This year we shared a superb 360° stand to better meet the needs and expectations of our dear visitors:
- Brand Strategy with the branding agency Gaultier Colette
- Digitize the experience with the Web agency Net Design
- Automate it all, the final role of Webmecanik Automation
To each their own profession, the idea here was to be able to address the entire relationship chain. A true team effort: by introducing one another, we could sometimes pitch for our partners.
This year our #WonderfulCustomer was Peggy sage, who offered manicures to the ladies (sometimes to the men).
The customer journey is dead, you killed it!
User experience is at the heart of the debate. It is the customer’s use and journey that define the success of an offer. We therefore launched a strong message in this direction, driven by our Automation software.
“you no longer have to be a customer to be an advocate” Joel Lunenfeld, VP of Global Brand Marketing at Twitter
Find our conference here and discover the paradigm shift resulting from access to information at all times and everywhere that the web offers; why is the conversion funnel dead? How and why has the buying journey become more complex?
What are the changes in new online consumption and purchasing behaviors? How have consumer expectations become less compartmentalized on the web?
“I have already asked myself: when will Apple make cars?” @jeanmariegomila
Your job, even in digital, is still commerce!
- The loyalty challenge #awareness #preference #accessibility, 3 keys to success revolving around the act of purchase to build loyalty without hindering freedom
- The accessibility challenge the major theories ATAWAD and I WANT TO BUY MOMENTS» BY GOOGLE)
- The personalization challenge anticipating everyone’s needs by creating a true relationship chain thanks to marketing automation tools
Permanent engagement has won
How do major brands convert today ?
- (Re)discover the buzz from Michel & Augustin Come on Howard, a coffee ! to reach the CEO of Starbucks!
- Revisit customer relations through web content strategy, telephone campaign, and automatic lead qualification: Download our T-Systems business case.
- How Decathlon drives purchase engagement through trust in this customer review campaign.
- The Darty button, the beginning of connected after-sales service.
We were above all there for business opportunities. And the turnout was there for this ecom 2016. The many visitors were won over by a stand embodying the synergy between agency and technical partner: all their answers in one place! A favorite of ours was the Samsung stand (where we rode virtual reality roller coasters) and a top 3 ranking on the ski simulator at the Camp 2 Camp! stand
See you at eCom next year for #WonderfulCustomer 2017!
