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Detect the right talent at the right time using the best digital marketing techniques
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Detect the right talent at the right time using the best digital marketing techniques

Jérôme Darmon is the Founder and President of Seasonpros, the seasonal worker recruitment platform that heralds the new Job Board 3.0.

Hotel and restaurant owners face recurring constraints when recruiting their seasonal staff: attracting the best talent, qualifying candidates, referrals among students looking for summer jobs, getting the “good ones” to come back. All of this is very time-consuming, with inconsistent results.

The solutions involve collaborative sourcing across the tourism sector, where each company contributes its staff and benefits from the overall talent pool. In addition, the most advanced digital marketing techniques can be applied to the HR world to build connections and automate a personalized relationship according to the profiles of the staff to be recruited – but also the profiles of the recruiters or the customer segments to be served – in order to implement Inbound Recruiting and HR Automation.

What is true in the tourism sector applies in the same way to all companies using large numbers of technical staff: IT services companies (ESN), construction, communication agencies. Job Board 3.0 is arriving to pool and automate the identification of the right talent at the right time.

Article co-written with Jérôme Darmon, Founder and President of Seasonpros. 

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