At Okédito, content is king! The agency specializing in content marketing and inbound marketing helps B2B brands (high-tech, cleantech, industry & services) develop their image, influence, and sales through high-quality journalistic content. Sophie Panot, Sales Director at Webmecanik, wanted to learn more about what makes this approach unique. Paul Perdrieu, CEO of Okédito, shares with us in this video his vision of a successful marketing automation strategy:
- Capture the reader’s interest before selling them something, that is to say, give meaning and help them in their day-to-day work to build professional rapport,
- Take inspiration from real life by maintaining high-quality digital conversations with your contacts,
- Equip yourself with a marketing automation tool that allows you to track user behavior and send the right content at the right time.
Also, discover the example of the brand Blu.e by ENGIE, a leader in the market for energy efficiency solutions for Industry 4.0, which, thanks to Okédito, is deploying a strategy of monthly distribution of editorial content combined with the publication of premium ebooks available for download in order to generate leads. Automated “nurturing” scenarios, orchestrated by the Webmecanik solution, then allow Blu.e to nurture their prospects and hand them over to the sales teams under the best possible conditions.
Article co-written with Paul Perdrieu, CEO of Okédito.
