Dear marketing managers, dear sales directors,
Do you know these figures?
• 90% of B2B decision-makers refuse sales phone calls,
• 61% first look for information on a search engine like Google,
• the effectiveness of marketing automation increased by +69% in 1 year,
• the number of companies using a dedicated platform doubled in 1 year.
Coincidence?
appvizer, a media outlet 100% dedicated to B2B software, does not think so. It provides digital marketing decision-makers with best practices every day and guides them toward software solutions suited to their respective activities.
In its article “B2B lead generation: 10 methods to prospect without prospecting“, appvizer magazine indeed relies on these figures to highlight the effectiveness of inbound marketing, as well as the strengths of the Webmecanik marketing automation platform.
appvizer highlights the differentiating strengths of our SaaS software:
• extensive customization and configuration capabilities,
• connection with your website and interoperability with your CRM tool,
• sending messages to prospects across all channels (social networks, email, SMS, etc.),
• complete management of a webinar combined with an acquisition campaign.
Still according to appvizer, our solution also stands out for lead nurturing with the sending of automated email sequences to mature the prospect in the sales funnel.
The article also emphasizes Webmecanik’s ability to send the hottest leads back to sales teams, thanks to customizable lead scoring based on your attribution criteria.
appvizer highlights Webmecanik’s ability to increase lead volume while improving lead quality.
But perhaps you would like a demonstration of our marketing automation platform to see all its possibilities for yourself?
