Join us on October 6, 2020 for the only French day of the year dedicated to Marketing Automation!
Want to learn, share, and improve your skills on marketing automation? This event is made for YOU!
AutomationDay is a day of conferences, workshops, and networking designed for digital marketing professionals.
This year’s edition will be 100% online and also free! A great opportunity to discover the Marketing Automation ecosystem and expand your knowledge in the field thanks to high-quality content.
Our main focus: Marketing Automation
Integrated into inbound marketing strategies already well established in France, marketing automation was the number one priority for marketers at French companies in 2018 (State of Inbound Study, Hubspot, 2018).
Marketing Automation makes it possible to automate tasks and support customers and prospects throughout their buying journey, from acquisition to retention, thanks to automated workflows. This strategy addresses the key challenges, namely generating sales opportunities, relationship marketing, and customer retention.
A new online event experience
This year, the AutomationDay organizing team chose to fully digitalize the event. A decision that ensures the event will take place and that everyone can plan ahead, while preserving the safety of participants and staff members.
Our partner Inwink provides you with a powerful, innovative platform to deliver an exceptional online event experience.
Through your personal space, you can organize your day however you like:
- chat live with the participants,
- schedule meetings with the partners and speakers present on the day,
- create your workshop schedule,
- attend the conferences…
A real advantage for communicating and fostering professional exchanges, even from a distance!
The customer experience at the heart of your marketing strategy
Once again this year, AutomationDay highlights a powerful theme for your strategies: the customer experience.
More than ever, the customer experience is at the center of the marketing challenges facing the most innovative companies. A true differentiator, it becomes the primary selection criterion for consumers.
93% of customers are more likely to buy from companies that offer excellent customer service. Hubspot
84% of companies that work to improve this area see an increase in their revenue. Dimension Data
To meet customers’ personalization needs, Marketing Automation is an excellent tool. Sending the right message, at the right time, through the right channel enables brands to shape the consumption experience beyond just a website, an e-commerce site, or even a physical point of sale.
A straightforward theme for this unique online edition—one that will have an even stronger impact on this day!
A tailor-made program
In the morning: High-level talks to kick off this learning day featuring guest speakers and experts in marketing automation & the customer experience. Live conferences.
In the afternoon: Build your personalized workshop program. Depending on your profile (marketing, sales, technical) and level of expertise (beginner, expert), access the know-how of our partner network on a variety of topics around marketing automation practice and the customer experience.
A place to meet and exchange: To promote B2B exchanges and meetings even from a distance, you’ll have access to a networking module. Discover new practices, new players, surprising software, and concrete examples
