See you on October 6, 2020 for the only French day of the year dedicated to Marketing Automation!
Would you like to learn more, share, and improve your skills on the topic of marketing automation? This event is for YOU!
AutomationDay is a day of conferences, workshops, and meetings aimed at digital marketing professionals.
This edition will be 100% online and also free this year! A great opportunity to discover the Marketing Automation ecosystem and expand your knowledge in the field thanks to top-tier content.
Our favorite topic: Marketing Automation
Integrated into inbound marketing strategies already well established in France, marketing automation was the number 1 priority among marketers in French companies in 2018 (State of Inbound study, Hubspot, 2018).
Marketing Automation makes it possible to automate tasks and support customers and prospects throughout their buying journeys, from acquisition to retention, thanks to automated scenarios. This strategy addresses the main challenges, namely generating sales opportunities, relationship marketing, and customer loyalty.
A new online event experience
This year, the AutomationDay organizing team chose to fully digitize the event. A decision that guarantees it can take place and allows everyone to plan ahead while preserving the safety of participants and staff members.
Our partner Inwink provides you with a powerful and innovative platform to offer you an extraordinary online event experience.
Through your personal space, organize your day however you like:
- chat live with participants,
- book meetings with partners and speakers present on the day,
- create your workshop schedule,
- take part in the conferences…
A real asset for communicating and encouraging exchanges between professionals, even remotely!
Customer experience at the heart of your marketing strategy
This year again, AutomationDay shines a spotlight on a theme with real impact on your strategies: customer experience.
Today more than ever, customer experience is at the heart of the marketing challenges faced by the most innovative companies. A true differentiator, it is becoming consumers’ number-one criterion when making choices.
93% of customers are more likely to buy products from companies offering excellent customer service. Hubspot
84% of companies working to improve this area report an increase in their revenue. Dimension Data
To meet customers’ personalization needs, Marketing Automation is an excellent tool. Sending the right message, at the right time and through the right channel, allows brands to bring the customer experience to life beyond a website, an e-commerce site, or even a physical point of sale.
A topic that is only natural for this unprecedented online edition and one that will have an even stronger impact on this day!
A tailor-made program
Morning: High-level talks to kick off this learning day with headline speakers, experts in marketing automation & customer experience. Live conferences.
Afternoon: Put together your personalized workshop program. According to your profile (marketing, sales, technical) and level of expertise (beginner, expert), access the know-how of our partner network on various topics related to the practice of marketing automation and customer experience.
A place to meet and connect: To encourage B2B exchanges and meetings, even remotely, you will have access to a networking module. Discover new practices, new players, surprising software, and concrete examples
