The Webmecanik teams are very happy, and so are its customers! The figures are impressive: 100% of employees remained engaged, 6 new positions were created and more than 96% of subscription revenue for the Webmecanik Automation SaaS software was renewed.
+33% revenue, above targets
Subscriptions to Webmecanik Automation and Webmecanik Academy software now account for 90% of all Webmecanik revenue, i.e. 10 points more in 1 year. This provides visibility into future growth. Moreover, with 162 new client companies, revenue increased by 33% over the year, thereby strengthening Webmecanik’s position in a market growing overall by 14%.
Following the termination of the so-called “Privacy Shield” agreement, which protected against intrusive legislation such as the “Patriot Act” and the “Cloud Act”, the strategy of offering an immediate and 100% French, therefore 100% European, alternative made it possible – among other things – to win the trust of major EURONEXT-listed companies for migrations from Adobe Marketo, as well as European players for migrations from SharpSpring.
Webmecanik also confirms its ability to support its clients in moving from email marketing to marketing automation, with migrations of new clients from platforms such as SendInBlue and Sarbacane.
Finally, the transition toward automation in the recruitment field with the concept of Inbound Recruiting and talent pool nurturing is becoming a reality. Webmecanik Automation is now used in the HR world. Companies’ ability to recruit the best candidates faster is a major differentiator in a job market where human resources are scarce.
The 4½-day work week rewards total commitment and retains our employees
Since 2020 and the succession of varied government responses to the COVID crises, Webmecanik has observed strong employee commitment in serving customers. With 98% customer satisfaction measured by Support, and a 16-hour timeframe for full resolution of open tickets, the decentralized organization has been effectively implemented. New customers were able to deploy their marketing automation strategy quickly and efficiently. Loyal customers were able to implement new actions in their customer journeys and thereby further improve their sales performance.
At the end of 2020, Webmecanik switched to a 4½-day week in recognition of employees’ increased commitment and thus improve quality of life. This was a success since not only did the customer retention rate set a new record at over 96%, but 100% of employees also remained engaged.
Webmecanik Academy builds loyalty and maintains a high level of user expertise
Starting from the observation that the knowledge level of users of software solutions often tends to decline after onboarding training, Webmecanik launched Webmecanik Academy in January 2021, exclusive blended-learning training courses. The training modules are now accessible online 24/7 and allow Customer Success Managers to devote 80% of their time exclusively to serving Webmecanik Automation users.
This performance explains an exceptional retention rate in 2021 that constitutes a lasting trend. Combined with a high usage rate, this contributes both to companies’ business performance and to Webmecanik’s growth.
Webmecanik’s mission in 2022 is to continue innovating to make marketing automation easier. Stay tuned: next January, an entirely new solution will usher Webmecanik into the era of integrated customer relationships.
About Webmecanik
Webmecanik is the first open-source marketing automation software publisher in Europe. The rapid adoption of Webmecanik as an alternative to expensive and proprietary marketing automation solutions such as Adobe Marketo, Oracle Eloqua, Salesforce Pardot or Hubspot has been a key driver of the company’s growth. More than 60 partners and 500 companies have already joined the Webmecanik user community in Europe, the Americas and Asia-Pacific.
Webmecanik enables its customers to automate their customer relationships by delivering a useful message or action to the right person at the right time with the right content. Managed and synchronized with their customer relationship management software, companies can now nurture their prospects across all touchpoints with their customers and prospects.
Webmecanik organizes the AutomationDay event every year. The aim of this event is to bring together experts in professional Martech and technology, and to create shared experiences that improve automation processes, scenario examples to increase productivity, and seamless relationships.
