France in the spotlight?! Choose the 100% French Marketing Automation and CRM/ERP duo with Webmecanik Automation and Cegid XRP Flex. Centralize your company and contact data and trigger marketing campaigns automatically. This way, you align your marketing and sales strategies and improve your customer relationship.
The Cegid & Webmecanik partnership
Born from the desire to offer a 100% French solution to its customers, Cegid chose Webmecanik as its sole marketing vendor to enhance its ERP solution. Webmecanik and its marketing automation solution therefore join Cegid’s ISV (Independent Software Vendor) ecosystem.
This technological partnership allows users to benefit from powerful native synchronization between the two tools and thus improve their marketing and sales performance.
Cegid XRP Flex
Cegid is a key player in the French SaaS ecosystem. For 20 years, this software vendor has been offering companies cloud services and management software designed to boost their digital transformation.
Its Cegid XRP Flex software, which can be synchronized with Webmecanik Automation, is a collaborative, open and scalable ERP designed to support SME management. With its accounting and financial management, sales management and customer relationship management features, Cegid XRP Flex offers an agile solution connected to its users’ ecosystem.
Webmecanik Automation
Webmecanik is the French challenger to American marketing automation solutions. Its Webmecanik Automation software offers B2B and B2C companies a complete range of features to generate leads, segment and nurture contacts, convert prospects into customers and build their loyalty.
Committed to the success of its customers, Webmecanik places human support at the heart of its strategy. Guided by their customer success manager, customers quickly create their first campaigns and become experts in implementing marketing automation strategies.
Synchronization between Webmecanik Automation & Cegid XRP Flex
Synchronization between Cegid XPR Flex and Webmecanik Automation makes it possible to centralize company, customer and lead data to gain efficiency. No more manual entry and imports?
Available features:
- Bidirectional synchronization: data is shared in real time between Cegid XRP Flex and Webmecanik Automation.
- Synchronization of contacts, companies and leads: data is automatically synced in both tools according to the established priority rules.
- Mapping of native and custom fields: configuration is simple thanks to field mapping.
Sales and marketing alignment
Combining Webmecanik Automation & Cegid XRP flex gives you the ability to help your sales teams through the work of your marketing team. By monitoring your contacts’ activity on your website and feeding them rich content, it is possible to warm up your leads and send them directly into Cegid XRP Flex.
On the other side, sales teams directly receive qualified prospects with precise information about the contact and their company. New leads from inbound marketing save your sales teams valuable time, make sales prospecting easier and improve your conversion rates!
Making your synchronization a success
The exchange of your data between your CRM/ERP and marketing automation software is key to the success of your sales and marketing alignment. When setting up your synchronization, our customer success managers support you and can review the key elements of your database.
