Marketing automation consists of sending the right message, at the right time, to the right person, on the right channel. Statistics show that email is a preferred channel with 4 billion daily users and 306 billion emails sent and received every day. Around 64% of companies use email marketing. However, 40% of consumers say they have at least 50 unread emails in their inbox, and around 45% of all emails sent every day are considered spam. It is therefore essential to be there at the right time, notably thanks to AI email marketing.
How marketing automation makes email and AI work together
Examples of AI email marketing use cases
Upcoming AI email marketing features
How marketing automation makes email and AI work together
Webmecanik Automation makes it possible to automate email sending efficiently. By integrating artificial intelligence, it becomes possible to save time, optimize campaigns, and improve the customer experience. AI personalizes messages and sends them at the best time to maximize impact. It enhances existing features, making it possible to go further in automation and marketing performance. By combining these strategies, you get an ultra-powerful tool to effectively reach your target audience.
Examples of AI email marketing use cases
The goal of Webmecanik Automation is to help companies improve their engagement, notably by improving your email open rates, increasing clicks and actions, but also optimizing workflow performance.
We therefore chose to integrate 3 new features:
- AI-powered subject line generation and A/B testing
- Optimized email sending
- AI-powered campaign optimization (optimizing the timing between the different stages of a workflow
Case no. 1: Generating subject lines for your marketing emails
Webmecanik has implemented an AI feature to generate high-performing email subject lines and test them using A/B testing. Generative AI optimizes email subject lines with predefined or customizable prompts. In just a few clicks:
- You configure your prompt (content / emoji / tone used)
- You select or regenerate the subject line you want
- Your email subject line is ready to use
Within Webmecanik Automation, there is an additional feature: Email subject line A/B testing! You do not know which email subject lines to choose among those generated? Use them all and A/B test them in 2 extra clicks.
- Select up to 5 email subject lines
- Choose the size of your sample and the duration of your test
- Send the winning subject line to your entire database.
- Boost your open rate?
CASE no. 2: AI-optimized email sending
Webmecanik has implemented an optimized sending feature that uses AI to determine the best time to send emails to each contact. This feature is based on past interactions, such as email opening times, page visits, etc… AI identifies the best time for each send. If no data is available, then the AI uses the most recent activity or sends the email immediately. This innovation helps improve email open and engagement rates and target your emails according to each contact in the database.
CASE no. 3: Optimized send time for your marketing emails
It is also possible to optimize the sending time of your emails during your marketing campaigns, thanks to a feature that adjusts the timing of sends for each contact. Your contacts’ past interactions, such as the opening times of previous emails and behaviors on the website, allow the AI to determine the ideal time to send campaign emails. Adapting the timing of the different stages of your marketing campaigns ensures that your messages are properly received by your contacts.
Results achieved thanks to AI for an email marketing campaign
We were able to test our features in order to provide you with data on the results we obtained. Thanks to all these actions put in place, we were able to assess an improvement in engagement. By using AI for subject line generation and sending at the best time, we were able to achieve +5% on the open rate as well as 3 times more clicks. Here are the results obtained for a newsletter:
|
Name |
Number of messages sent |
Open rate |
Unique clicks |
Unique click rate |
|
FR – ATMT – Subject line generation |
12247 |
23.9% |
431 |
3.5% |
|
FR – ATMT – Scheduled email send |
12259 |
19.2% |
129 |
1.1% |
|
+4.7% |
+302 |
+2.4% |
Upcoming AI email marketing features
Webmecanik wants to integrate two new innovations as new features during 2024-2025. Starting with content generation assistance, this feature could automatically translate emails. Our goal is for this option to also generate SMS and WhatsApp messages. This feature would save time while also offering quality content.
The goal for Webmecanik Automation is to integrate a marketing/sales assistant. This feature would aim to support teams with the actions to put in place. It could offer you message templates and campaign templates. All these features are designed to improve the engagement of your customers & prospects with your brand.
