eldo wallet + Webmecanik Automation

Connect eldo wallet and Webmecanik Automation: the ideal lever to retain your customers and run cross-sell campaigns

No additional app to install: Apple Wallet and Google Wallet are native and already used by millions of people every day (public transport tickets, payment cards, loyalty programs, …).

Webmecanik Automation (orchestrator of your data) : centralization of the customer master data and advanced modeling of purchase history (Custom Objects: tickets, credit balances, orders) for perfect targeting.

eldo wallet (the direct mobile channel) : digitization of your loyalty card in Apple Wallet and Google Wallet with a dynamic EAN13 barcode and points balance updated in real time.

POS synchronization & automated scenarios : smooth API connection with your point-of-sale software to update the wallet and trigger push notifications, time-limited coupons, and automated reminders.

Types of synchronized data :

Creating and initializing the wallet : from Webmecanik Automation to eldo wallet (Webmecanik Automation calls the eldo wallet API to initialize the account and retrieve the technical credentials).

Initial import of customers and physical cards : Webmecanik Automation (retrieving active customers and their data) into eldo wallet (mass import).

Updating Wallet cards on mobile (points, status) : from Webmecanik Automation to eldo wallet, then automatically updated on the customer’s phone.

Triggering push and location-based notifications : from Webmecanik Automation to eldo wallet (triggered via a Webmecanik Automation scenario and calls the eldo wallet notifications API, which orchestrates the sending to the cards).

Setting up physical stores and changing the card artwork : managed via Webmecanik Automation to eldo wallet.

Why connect eldo wallet with Webmecanik Automation ?

• A surge in customer engagement : +25% of members on average in loyalty programs and an exceptional attention rate of 60% to 85% thanks to push notifications directly visible on the smartphone lock screen.
• A geolocated drive-to-store lever : when a customer is within 300 meters of a point of sale, the smartphone automatically reacts to invite them into the store with a contextual offer.
• Dynamic campaigns and in-store perks : update your card visuals in one click according to your key moments (Sales, Christmas, Mother’s Day) and distribute secure, scannable coupons validated in real time at checkout.
• A fully natural opt-in that complies with GDPR : adding the card to the Wallet represents the consumer’s spontaneous and confident commitment, perfectly aligned with the promise of data sobriety and data sovereignty guaranteed by Webmecanik.