Eric Vibert, e-business director of Telecontact, a subsidiary of Theseis in Toulouse, places customer relationships at the center of their strategy at Telecontact. Initially, Telecontact focused on telemarketing and is now turning toward omnichannel, mainly targeting the real estate and tax exemption sectors with VEVP.
For Telecontact, the decision to use Marketing Automation became obvious in May 2016 with Webmecanik. Personalization and message automation enabled them to save time, be more profitable, maintain close relationships with customers, and above all be even more effective at qualifying contacts. People are at the heart of the relationship in order to meet the expectations of prospects and customers. This emphasis on people is at the core of their actions, and it influences the way they work and support customers and employees.
What we should also remember here is that Telecontact places the customer at the center of the relationship by always prioritizing and adapting the message in order to convert them through the appropriate channel.
Article co-written with Eric Vibert, E-business Director of Telecontact.
