Targeted content thanks to marketing automation
Opposites allow us to look at information from another angle. The exercise is very telling when applied to political speech. “On this day, I send the French a message of confidence,” François Hollande said during his inauguration. And it would be unthinkable to be sent a message of apprehension or doubt on the first day of a term!
Playing this game in the professional world is delightful. Somewhere between self-mockery and dogma, here are a few choice examples. “Sorry, I really don’t have time” would become “Thanks for interrupting me: come on, I’ll get you a kiwi juice – it’s full of vitamins – we’ll talk business and fresh fruit.”
Another example: “you’ve got a great network, it gives you great visibility!” could become “You know no one, buddy, you’ve barely arrived and you’ve already been forgotten.”
In the digital communication sector, the exercise is less obvious: very quickly the topics turn into biting irony. Because an ideal browsing experience would be
- smooth,
- advertisers would provide targeted content,
- accurately combining information and attractive offers.
You only need to work in an open-plan office to hear thoughts echoing out loud. The message becomes:
- it’s lagging…
- who is the UX designer who dared to do this?
- But I’m not interested in tax exemption! And why are the sneakers I bought last week on sale?!?”
Like good politicians, we will deliver only the truth to our agencies: at Webmecanik, our message will sound as obvious as if it were an inauguration speech.
Partner agencies! Make way for eloquent content! Send online visitors a message of confidence: don’t let irony take over your message. Let’s make the digital space a place of relevant communication for advertisers. Let’s give users back their ideal browsing space thanks to marketing automation.
