Download this must-have guide to start your marketing automation journey.

Blog
Best Wishes 2013
1 min read

Best Wishes 2013

[quicktime]https://s3-eu-west-1.amazonaws.com/ikalia-videos/Voeux/voeux-2013.mov[/quicktime]

Best wishes for 2013 – great success in your marketing automation projects – with Webmecanik of course!

Continue exploring articles

[Masterclass] From prospect to loyal customer: the automation scenarios that accelerate your growth in the age of AI.

In short : in a context where prospects’ attention has become the rarest resource, discover how to orchestrate intelligent, high-performing sales journeys. Thanks to the lessons learned shared at the Intelligence Marketing Day 2026 by Sophie Panot (CEO of Webmecanik) and Hervé Schluraff (Magnetic Way), explore concrete AI-enhanced automation scenarios to boost your acquisition and […]

The Annecy software publisher Webmecanik, taken over by its managers

After 10 years of sustained growth, the software publisher Webmecanik is taken over by its management. Sophie Panot becomes Chairwoman and keeps her role as CRO (Chief Revenue Officer), Norman Pracht remains Managing Director and David Coutelle, Technical Director. The ambition of the three managers to consolidate Webmecanik’s position as the go-to player in marketing […]

2023 Retrospective at Webmecanik

Let’s take advantage of the start of this year to look back at 2023. This retrospective reviews the key events at Webmecanik over the past year, the business and economic context, as well as a contextual approach to our sector of activity, which has inevitably been impacted by national, European, and global economic news. An […]

Summary of Web Summit 2023: a convergence of innovations and Artificial Intelligence

A Web Summit in the age of AI From November 13 to 16, Lisbon became the epicenter of the tech and web world with Web Summit 2023, attracting more than 70,000 participants from 153 countries. This summit featured an eclectic mix of speakers, ranging from Jimmy Wales, founder of Wikipedia, to Kuo Zhang, president of […]

How Marketing Automation enables large enterprises like SFR Business to perform

From targeting issues to automation scenarios, including the creation of materials, Olivia Luneau – Head of Digital Marketing at SFR Business – shared her experience with us in a Masterclass. This Masterclass took place during the 6th edition of Inbound Marketing France in Rennes. Olivia, can you describe the main missions of Digital Marketing at […]

Webinar recap: how to use Marketing Automation to boost your webinars on Livestorm?

When it comes to engagement and customer loyalty, webinars have become essential tools for starting a dialogue and sharing information about your products or your brand on a large scale.  Because creating these online events can be challenging, Sophie Panot, Marketing Director at Webmecanik and Pauline Murat, Senior Partnership at Livestorm share their best tips […]