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The Webmecanik Blog

Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.

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Our crush @ the digital week

Webmecanik was present at the digital week in Quebec from April 4 to 9, 2016 The Web world made headlines this month! Cited as the biggest event dedicated to digital technology in North America, Web in Quebec brought together more than 350 passionate French players who mixed with the Quebec ecosystem. Between parallel meetings to […]

A new Automation feature: ABM

If in your sector too, a big deal can start with an online visit, then we suggest you be informed about it. Who came to my site? an IP address… But what else? The IP address of a prospect – a major account – we have its name… Does it visit often? Three times last […]

SMX München 2016 – online visibility is driven by the user experience

In this changing context, what are the consistent KPI’s to monitor? Webmecanik has attended to its first event in Germany last week. The Search Marketing Exposition is a cycle of conferences, attracting world-famous speakers in the field of digital marketing. “Please! Let me know what the last trends are talking about traffic acquisition?” Rand Fishkin […]

Webmecanik @ conquering the other side of the Atlantic

Meet us during Digital Week in Quebec How it all started As a member of the dynamic Digital Savoie association (which goes to show that we are not sticklers for borders), Webmecanik was given the pleasant mission of discovering the Quebec market and businesses during Digital Week. This event is organized by the Office Franco-Québécoise […]

Webmecanik is featured in Intermédia!

Looking back at 2015! It’s the story of a web marketing agency that pivots and positions itself in software publishing. Indeed, 2015 was the year of a few metamorphoses: we changed our name and decided to develop our own marketing automation solution by investing in an open source community:  the Automation software was born and […]

Connected Objects and Marketing Automation, the Digital Store Solution

Conference at Digital X Outdoor #5 – Data, Strategy & Business Digital Store is at La Turbine on Wednesday, March 23 at 1 p.m.! Do you have stores and an ecommerce site? Are you wondering how to feed your digital marketing with data, gather behavioral information in-store, and synchronize everything? Skiply and Webmecanik are joining forces […]

The digital transformation of sales and marketing practices

Expert roundtable on April 8, 2016 in Paris. The digitalization of marketing and sales activities is undeniable. Many questions are arising within company management, with the topic being the integration of a digital strategy at the heart of existing strategies, and even the creation of a Chief Digital Officer to be included in executive committees. […]

Meet Webmecanik @SMX Munich 2016!

“SMX is the best address for topics such as SEO/SEM!” said Vaceslav Klassen (Rohde & Schwarz) after attending to the previous edition of the event. As Webmecanik will be in Munich in two short weeks as an exhibitor for the first time in Germany; this quote gives me an excuse to remind communication agencies the […]

Renault Sport Cars optimizes its digital marketing

Renault Sport Cars has structured its contact data and improved the efficiency of its relationship marketing with Webmecanik. Born from the merger in 1975 of two subsidiaries of the carmaker Renault, Alpine and Gordini, Renault Sport develops and markets the brand’s sports vehicles. Since February 2016, Renault has reorganized its activities following the brand’s return […]

Get support from experts!

Looking back at the DCF Lyon conference A great evening organized by the DCF at EM Lyon this Monday evening on the topic of commercial war machines. A very good introduction by Nicolas Woirhaye, author of the book that gave this event its name. His presentation suggested considering marketing and sales from an “analytical” point […]

Webmecanik, automation made in Europe !

From Paris to Berlin: culture, digital and conference After a brief stop in the Paris media scene – where I had the chance to meet journalists Stéphane Soumier and Anthony Morel – it was right in the middle of the Berlin film festival (Berlinale 2016) that French Digital Berlin welcomed me to present a promising sector […]

The new sales war machines at DCF Lyon

If in 2016 you want to sell more and better, sign up for DCF Rhône-Alpes on Monday, February 29, 2016 How can you become more visible and attractive to prospects who now want to complete 60 to 70% of their buying journey on their own, using the web as their main tool? How can you […]

Webmecanik Automation is available in Chinese 超!

Requested at the Nouvelles Organisations Meet-Up for the Arcsolu checkout solution On January 18, Jean-Yves Dhenain from Nouvelles Organisations  brought together the 5 cloud solutions that will radically change business prospecting for around thirty executives in the fields of IT, retail, and services. Everyone appreciated the short sessions of no more than 15 minutes, with concrete […]

French-made Marketing Automation lands in Berlin

Webmecanik is rolling out its international expansion Webmecanik has chosen Berlin to establish its first international outpost. The digital capital of our main economic partner, which is also the leading European software market (€18 billion in 2014); far ahead of the United Kingdom (13.6), which remains the other priority target of Webmecanik’s export expansion. The […]

Web2Business: meeting digital leaders

More than 900 executives in the worlds of Luxury, Tourism, Fintech, Banking and e-commerce Sophie & Stéphane will be among the 60 European providers who will gather for the No. 1 digital & e-commerce conference in EUROPE. Franck Prime, the organizer, states it clearly: “Web2Business is the Davos of digital & e-commerce in EUROPE!” A […]

Webmecanik industrializes customer relations | les ECO des pays de savoies

(Re)discover the interview with Stéphane Couleaud, CEO of Webmecanik, by Sophie Boutreille, journalist at les ECO des pays de savoies.

Data, information, KPI: How to make a (good) decision at the right time?

What happens on your site can be useful to you! The data from your website is of no use, or rather its only use is to be able to draw information from it. Knowing that you are traveling at 73 km/h is not very useful. First, you need context: “you are in a car“, your […]

Turning your fundraising into a communication tool? | My-business-plan

“You have to raise funds when you don’t need them” Rediscover the interview with Stéphane Couleaud, CEO of Webmecanik who explains to us when and how to raise funds, and what the keys to a successful fundraising round are. Read the full article

Les Nouvelles Organisations Conference: Thursday, January 28 in Paris

Five innovative cloud software solutions to turn your BtoB prospects into customers On January 28, 2016 at 6:30 PM, I invite you to join me at the Marketing Space of our partner agency 1min30 at 39 Rue de Palestro in Paris. Jean-Yves Dhenain from Les Nouvelles Organisations has brought together 5 cloud solutions for you […]

Rencard du Web expands to the capital

Rencard du Web Paris, an event for “networking” in the web industry After a first edition organized in October 2015, we are happy to launch a new Paris event. The 2nd Rencard du Web Paris will take place on Thursday, January 28, 2016 at 7:15 p.m. at the coworking space La Cordée Paris Gare de […]

Letter to shareholders – January

Dear shareholders, dear partners, I wish you all a very happy 2016. I would like to take this opportunity to thank you once again for your investment in Webmecanik’s future and to review 2015 with you, and especially 2016. Regarding 2015 and pending the accounting figures, we are apparently ending the year with €560k invoiced and […]

Launch of myWebmecanik, the management interface for agencies!

You asked for it and we created it for you! With myWebmecanik, Open a Marketing Automation account for your client in less than 5 minutes. Manage your clients completely independently. Keep visibility over the progress of your client accounts. Use our easy-to-learn interface specially designed for you. A real partner program to support agencies Also benefit […]

We’re featured in CB News!

The Inbound Marketing agency 1min30 is filling its purse. To each their own specialty! The agency 1min30, known for its inbound marketing consulting services, regularly publishes highly relevant content on web marketing, whether it is topical or premium content (white paper, guide, video tutorial). The logical next step was to get support in showcasing all […]

Webmecanik closes a €500k funding round – Info Economique

Webmecanik (formerly Eureos; CEO: Stéphane Couleaud; Annecy; 2014 revenue: €415K with 11 employees) has just raised €300K from local investors such as Savoie Mont Blanc Angels, Alpes Léman Transition, Haute-Savoie Demain. This is supplemented by an additional €200K in funding from Bpifrance. This transaction will allow it to accelerate its development by expanding its workforce, […]

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