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Car dealerships need augmented salespeople
1 min read

Car dealerships need augmented salespeople

The situation is difficult for car dealerships:

  • 2 times fewer vehicle test drives in car dealerships over the past 6 years.
  • average age of 56 for the purchase of a new vehicle
  • many failed leads that go straight into the trash

Simon Amaniera, CEO of Adstrategy, an agency specialized in the digital transformation of the automotive sector, implements strategic solutions with automotive distribution groups to:

  1. Increase traffic on dealership websites: qualify visitors, set up triggers to make contact. Automation + Call Center = Appointments
  2. Set up automated scenarios to automatically requalify failed leads, something salespeople never do

AdStrategy positions itself between the consumer and manufacturers’ websites: test drives, a local experience, targeted content according to age and interest in a type of vehicle.

Success story: Groupe Nomblot (Peugeot, Fiat, Jeep, Alfa Romeo, Abarth, Citroën, Honda, Opel) carries out behavioral tracking of visitors across all its brand websites, offers e-booking for new or used vehicles, online test drives and post-visit follow-up, and everything is synchronized in real time with the Prestashop e-commerce CMS. The salesperson focuses only on the appointment and hot leads related to the Carlead solution (Automotive Lead Management).

Article co-written with Simon Amaniera, CEO of Adstrategy. 

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