We regularly provide you with a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer you a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you find the marketing automation platform that suits you.
Webmecanik
Leading French publisher of Marketing Automation software based on Open Source Mautic code, which guarantees the sustainability of investments for companies and digital agencies with more than 150 developers worldwide. This SaaS solution offers a stable version, hosted in France with local support and compliant with the new GDPR regulation.
Eloqua
Eloqua was the first marketing automation solution to appear in 1999. Acquired in 2013 by Oracle, Eloqua presents itself as a cloud solution and has found success in B2B. It is aimed mainly at mid-sized companies looking for a technical solution with a good number of APIs and additional services.General comparison
| Webmecanik | Eloqua | |
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| Cons |
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Comparison by feature
Relationship marketing
- Collect and use anonymous contact data
| Webmecanik | Eloqua | |
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Cookie-based data collection |
╳ | ╳ |
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Tracking anonymous data (browsing behavior) |
╳ | ╳ |
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Use of anonymous behavioral data for segmentation purposes |
╳ | ╳ |
Capture leads
- Lead tracking
| Webmecanik | Eloqua | ||
| Tracking script | Identify your visitors | ╳ | ╳ |
- Form creation
| Webmecanik | Eloqua | ||
| Form setup (fields, submission) | Capture through forms | ╳ | ╳ |
| Form template | ╳ | ╳ | |
| Progressive profiling | ╳ | – | |
| Pre-filled form (auto-fill) | ╳ | – |
- Dynamic content
| Webmecanik | Eloqua | ||
| Information collection via pop-up | ╳ | – |
- Landing page editor
| Webmecanik | Eloqua | ||
| Landing pages | Create landing pages to convert | ╳ | ╳ |
| A/B testing | ╳ | ╳ | |
| Landing page templates | ╳ | ╳ |
- Social Monitoring
| Webmecanik | Eloqua | ||
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Capture with # |
Track high-potential Twitter accounts |
╳ | – |
- Social login
| Webmecanik | Eloqua | ||
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Facebook Connect |
Capture via social media |
╳ | ╳ |
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LinkedIn Connect |
Capture via social media |
╳ | ╳ |
Qualify the database
- Lead Management
| Webmecanik | Eloqua | |
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Lead manager |
╳ | ╳ |
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Behavioral history |
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Prospect record |
╳ | ╳ |
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Prospect creation |
╳ | ╳ |
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CSV import of prospects |
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Reconciliation (merge) |
╳ | ╳ |
- Segmentation
| Webmecanik | Eloqua | |
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Smartlists |
╳ | ╳ |
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Behavioral tracking |
╳ | ╳ |
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Tag |
╳ | ╳ |
- Scoring
| Webmecanik | Eloqua | |
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Points |
╳ | ╳ |
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Actions based on points (trigger) |
╳ | ╳ |
Nurture the relationship
- Emailing: orchestrate your email campaigns
| Webmecanik | Eloqua | |
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WYSIWYG editor |
╳ | ╳ |
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Email Marketing |
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Transactional email |
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Drag and drop content blocks |
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Template |
╳ | ╳ |
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A/B testing |
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Responsive format |
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Preview / tests |
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Send frequency management |
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- Social Media
| Webmecanik | Eloqua | ||
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Social relationship marketing (automated campaign) |
Publishing on LinkedIn |
– | – |
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Publishing on Twitter |
╳ | – | |
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Publishing on Facebook |
– | – | |
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Social media publishing platform |
Publishing on social networks |
– | – |
- Other channels
| Webmecanik | Eloqua | ||
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Dynamic content |
Publishing dynamic content |
╳ | ╳ |
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SMS |
Push | ╳ | ╳ |
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Web notification |
Push | ╳ | – |
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RSS to email |
Push | – | – |
| Blog |
Create a blog on the marketing automation interface |
– | – |
Automate and manage
- Campaign builder: create marketing automation campaigns
| Webmecanik | Eloqua | |
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Campaign builder |
╳ | ╳ |
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Drag and drop |
╳ | ╳ |
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Test |
╳ | – |
- Dashboards: configure dashboards
| Webmecanik | Eloqua | |
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Customize by user |
╳ | ╳ |
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Macro view and by time period |
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Calendar |
╳ | ╳ |
- Reports: monitor reports for better management
| Webmecanik | Eloqua | |
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Analyze your actions with dynamic reports |
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Automatic sending of reports |
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- Alerts
| Webmecanik | Eloqua | |
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Automatic alerts |
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Services
- Integration: real-time connection with all platforms
| Webmecanik | Eloqua | |
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CRM integration |
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eCommerce integration |
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Email inbox integration |
╳ | – |
- Support: master your tool
| Webmecanik | Eloqua | |
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Training (in-person & remote) |
╳ | ╳ |
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Deployment assistance |
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Quality control before sending |
╳ | ╳ |
- Development tools
| Webmecanik | Eloqua | |
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Single user account with SSO for third-party platforms |
╳ | ╳ |
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Identity federation (SSO for third-party platforms) |
╳ | ╳ |
- Support
| Webmecanik | Eloqua | |
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Email support |
FR/EN |
EN |
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Phone support |
FR/EN |
– |
| FAQ |
FR/EN |
FR/EN |
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Knowledge base / tutorials |
FR/EN |
– |
- Data hosting
| Webmecanik | Eloqua | |
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Ensure the security of your data |
FR/CH |
US |
Price comparison
| Webmecanik | Eloqua | |
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Based on 10,000 contacts + all features |
€400 per month |
$2,000/month for 10 user accounts |
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Additional contacts |
€200 for 10,000 additional contacts, then decreasing |
License cost: $4,000/month for a database > 10K contacts but access for 50 users Price based on the number of users |
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Set up |
None |
Not disclosed |
