Comparison of the marketing automation solutions Webmecanik Automation and Plezi

Using a marketing automation solution is now essential in your inbound marketing strategy, but choosing a tool can prove long and complex, as the list of software available in this fast-growing market is extensive, as are the features offered by each vendor, as you may have seen in our benchmark.

Because every need is unique, we have created a comparison of the two leading French solutions in a market dominated by American players, to help you choose the marketing automation software made in France that best suits your company.

Two stories, similar motivations

Plezi

Looking for a solution suited to their needs in a complex market, Charles Dolisy and Renaud de Lacotte decided to start publishing software. That is how Plezi was born in 2015 under the Marseille sun.
The Paris-based team now supports 200 companies and 25 agencies in the B2B market with their lead generation.

Webmecanik

If the name Eureos rings a bell, that was Webmecanik’s name until 2015. A web agency in the Annecy area, led by Stéphane Couleaud and looking for solutions suited to its clients’ needs, decided to move into software publishing through open source. That is how Eureos became Webmecanik in September 2015.
The team based in Annecy, Lyon, and Paris now supports 350 companies and 70 partner agencies in the B2B and B2C markets.

Two software platforms, different features

If these two SaaS solutions were born from a similar need, in a market offering complex marketing automation software, their features are nonetheless different.

GDPR and data hosting with French providers

It comes as no surprise that both our tools comply with GDPR and apply it for their customers’ convenience. However, Google Cloud hosting is a weak point for Plezi because it does not guarantee 100% European hosting.

Services and support offered:

A perfect score! Both solutions offer responsive French support and assist their customers as effectively as possible in implementing their automation strategy. Only Webmecanik offers a delegated services option, allowing customers to delegate campaign creation to their account manager.

Technical features and integrations

By working with anonymous data, Webmecanik allows its customers to capture leads (or prospects) before they enter the database and accelerate database growth.
When integrated with third-party software, such as CRMs, the French solutions demonstrate their great flexibility compared with American solutions.

Communication channels

Each vendor offers different strategies when it comes to communicating with your leads.
Plezi relies on social media support to promote your content via your landing pages.
Webmecanik has chosen to develop SMS, pop-ins, and push notifications (web and mobile) to bring more diversity to your strategies.

The heart of the software: Campaigns

By offering tree-structured workflows (automated campaign scenarios), Webmecanik makes it possible to develop complete and personalized scenarios by leveraging all available channels, scoring, and CRM feedback, from qualification to lead nurturing to upselling.
In comparison, Plezi, by enabling the setup of intelligent scenarios, will help you quickly promote your content through simple, predefined campaigns that will allow you to quickly score your prospects’ engagement.

General comparison: Two different approaches suited to everyone

To conclude this article, here is a summary of the advantages and disadvantages of our two vendors:

Webmecanik:
The +: We like the complete and customizable campaigns thanks to the many available actions and the dynamic behavior based on contact activity. The possibility of integrating both positive and negative lead scoring depending on your visitors’ actions. The many integrations available, including several partnerships with French CRMs. Usable in both B2B and B2C. 100% French hosting
The -: The email builder could be improved and is currently being redesigned. Social media publishing is only available on Twitter.

With one of the most competitive prices on the market and constant improvements, Webmecanik has now established itself as the European leader in marketing automation based on Mautic’s open-source code. Thanks to the responsiveness of its support and dedicated guidance for each client, it now stands out as a complete alternative to the biggest American software solutions.

Starting price for 10,000 contacts: €400/month

Plezi:
The +: Unanimously praised are the intelligent campaigns, which allow users to set up simple and effective nurturing scenarios. Multi-account social media management to quickly promote your content strategy. The chat support available in the tool is one of the strengths of this interactive interface.
The -: For us, the fact that you cannot customize your workflows because very few actions are available outside of email is the vendor’s weak point, as it does not offer other channels. Hosting on Google Cloud remains controversial.

Plezi will allow you to easily manage and promote your content strategy. Be aware, however, that you need content to get started with this software, which is suited to B2B companies beginning with automation.

Starting price for 10,000 contacts: €760/month

Find the comparison sheet for a summary of the two marketing automation tools Webmecanik and Plezi.