HELVET Communications Group is an independent group based in Nyon (Switzerland) with two specific offerings: HELVET Health Agency, entirely dedicated to the needs of clients in the healthcare sector (EMEA or international level), and HELVET Corporate, specializing in local and international issues in the B2B and corporate sectors.
Fanny Rannaud, Global Digital Producer at HELVET Communications Group, talks to us about the issues related to the sectors of its current healthcare clients and the new objectives, particularly for companies in the corporate sector.
HELVET Health Agency creates and implements strategies designed to drive change for companies or organizations in the medical or healthcare sector. These changes may be – among others – related to opening new markets, repositioning products, launching innovative technologies, or, more generally, the digital transformation of companies.
For the healthcare sector, HELVET Health Agency mainly uses Marketing Automation with the aim of educating the various stakeholders (medical staff or patients) on specialized fields such as oncology, urology, gastroenterology, or pediatrics on the one hand, and of engaging opinion leaders (scientists, researchers, etc.) on niche topics such as ultra-rare diseases or gene replacement therapies on the other hand.
As for the corporate offering, HELVET Corporate is currently working on creating standard campaigns by industry that operate according to consumer typology.
Article co-written with Fanny Rannaud, Global Digital Producer at HELVET Communications Group.
