Marketing automation makes it possible to launch smart marketing campaigns, based on each contact’s behavior and progress in their journey. But did you know that we can go even further thanks to artificial intelligence?
For some time now, at Webmecanik we have adopted AI within our marketing automation software. This integration has enabled our clients to gain ± 24% in their open rate and triple their clicks. We therefore thought about how to further optimize this feature by offering you smart campaigns! ?
What is a smart marketing campaign?
Easily activate smart marketing campaigns
What is a smart marketing campaign?
Before learning how to create a smart marketing campaign, it is essential to understand what it is. A smart marketing campaign is created and enhanced using artificial intelligence. It analyzes your contacts’ behavior in real time (email opens, clicks, page visits, completed forms, etc.) and automatically triggers marketing actions (sending emails, sms, etc.) at the best time. No more mass sends at a fixed time or day, make way for hyper-personalization!
How does it actually work?
It’s quite simple, you create your campaign as usual, that is, by choosing the triggers and actions. Then, you decide whether you want to send your content within the next 24 hours or 7 days. AI then takes care of choosing the best sending time for each contact. ? You stay in control, while letting AI handle the timing work for you.
Why adopt smart campaigns?
Send the right message, at the right time… for each contact
By adopting smart campaigns, you make sure your campaigns are sent at the best time. As you probably know, each contact is unique, meaning some read their emails very early, others later in the day, and depending on workdays, some may be more active at the beginning of the week while others work more at the end of the week. Smart campaigns adapt to your leads’ habits.
Optimize your campaigns continuously
This scheduling does not stop at a single send. It continuously adjusts your campaigns based on the results obtained, to fine-tune the time and frequency of sends. Your campaigns become more relevant throughout their deployment. This allows you to create workflows that learn, evolve, and optimize themselves without manual intervention.
Measurable performance
We have already been able to assess the impact of AI within marketing campaigns thanks to an optimized sending time. The promise of smart campaigns:
- A better open rate because your emails arrive at the right time
- Better interactions because you communicate with your leads when they are more receptive
- Your messages are less likely to be ignored
Real time savings
By entrusting AI with managing the timing of your campaigns, you free up hours of analysis and adjustment: allowing you to focus on strategy, while artificial intelligence takes care of real-time optimizations.
Easily activate smart marketing campaigns
As you have understood, data such as opening times and days can be used to personalize customer experiences. And this is possible thanks to smart marketing campaigns! ✨ Thanks to artificial intelligence, all your marketing actions are triggered automatically at the best time for better performance in your campaigns.
This feature is available in our Webmecanik Automation software for all our clients. You can integrate AI directly into your existing workflows!
It’s time for you to take action. Activate your smart campaigns with Webmecanik Automation today.
