Yes, it’s tough, but 99% of your visitors do not buy any product or fill out any form when they visit your website for the first time. That’s a shame, because you’ve put 30% of your marketing budget into it!
Good news: ad retargeting (or retargeting) combined with marketing automation allows you to address a performance issue and encourage your existing customers or unknown visitors to return to your pages.
The benefits of Retargeting
1/ You retarget your own visitors who have shown an interest in your products or services. Based on their browsing profile, you know the topics that interest them and their level of maturity in the buying cycle,
2/ The conversion rate of your campaigns is higher than for AdWords campaigns (which will always cost you more),
3/ You increase your “branding” by increasing the queries typed into search engines.
The winning recipe: Retargeting combined with Marketing Automation
Thanks to the IP address-based tracking system combined with cookies, you score and segment your visitors. This allows you to:
1/ nurture the customer relationship with targeted messages,
2/ re-engage your prospects and your customers throughout the conversion funnel in sync with the length of your sales cycles,
3/ build customer loyalty and maintain the relationship with your prospects,
4/ last but not least, stop giving your margin to advertising sellers – AdWords and other Critéo – to bring visitors back to your site.
We offer you the keys to performance at the eCom Geneva trade show
Eureos is proud to participate in the eCom Geneva trade show with the digital experience expert(e)s from the agency Net Design (the show’s Gold Partner, no less!). Come discuss the use cases developed by Net Design with its many clients. Ask our Eureos troublemakers – Norman, Pierre, and Margaux – to give you a demonstration of the – very – innovative Marketing Automation solutions Webmecanik, Dashboard digital performance analysis, and Publishing targeted content production.
Come meet the handsome Norman Pracht together with the terrific Mathias Charmetant : “Marketing automation, retargeting, branding, discover how to leverage the 99% of visitors who do not convert on your site”.
on Tuesday, April 21, 2015, 3:55-4:45 PM.
And since good things never come alone, Eureos is happy to offer you admission to the trade show!
