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Finally, a CRM & Marketing Automation software solution that takes the protection of your business data into account
4 min read

Finally, a CRM & Marketing Automation software solution that takes the protection of your business data into account

The launch of the Webmecanik Pipeline SaaS CRM definitely marks a new era for European companies. At a time when government authorities are banning the use of overly intrusive American solutions, customer relationship managers finally have an all-in-one European sales and marketing solution with no legal or commercial risk vis-à-vis the USA.

   

Webmecanik Pipeline, the 100% French CRM that guarantees the protection of your data

When we talk about CRM (or Customer Relationship Management), we no longer really know … what we are talking about. Originally designed in the early 1990s for contract management (Act! or Vantive), then with the acronym popularized by Siebel for sales pipeline tracking, today it includes a whole range of features from online quotes, billing & payment, all the way to sales forecasts based on the weather.

At Webmecanik, we wanted to get back to basics. Simple. Efficient. A tool for salespeople and their deals.

Webmecanik Pipeline is first and foremost a crystal-clear interface. Account and contact information on the left, the activity feed (email synchronization, meeting or demo reports, etc.) on the right. Like in a fighter jet cockpit, all the useful information at a glance. 

Then, everything can be customized very easily: contact records, company records, sales cycles, actions, roles. 

Lastly, the pipeline can be edited in all useful views, either by date or by stage.

Try it now the free version for life, like more than 400 organizations since its launch in January 2022.

Webmecanik Pipeline & Automation, an all-in-one sales & marketing SaaS designed in the Alps

Returning to CRM fundamentals makes it possible to have the best software for a given function. Its strength is being compatible with and easily synchronized with the best solutions on the market for other functions such as quotes, chatbots, payment solutions, configurators, or email campaign managers. The most commonly requested function now is Marketing Automation.

At Webmecanik, our modular approach and fully open APIs give you the freedom to choose. You can deploy Webmecanik Pipeline with marketing automation solutions on the market, and also deploy Webmecanik Automation based on your existing CRM.

On the other hand, legal constraints or risk analysis may sometimes restrict these choices. Since the end of the Privacy Shield agreement between the United States and Europe in July 2020, there have no longer been any limits on the transfer of data to official U.S. agencies by companies incorporated under U.S. law. Whether or not business data is stored in France or in Europe, the legal risk created by the Cloud Act of being unintentionally in conflict with U.S. laws (the principle of extraterritoriality), or of having U.S. competitors become aware of your business proposals, has become a tangible reality, with many examples over recent years (Alstom Power, BNP Paribas, Peugeot, Volkswagen).

Webmecanik offers a 100% made-in-the-Alps CRM + Marketing Automation solution that gives you a total guarantee that your data will not be transferred to official U.S. agencies. This is why many European companies choose Webmecanik Automation to ensure the protection of their data

Discover the “sales & marketing stack” Webmecanik Pipeline & Webmecanik Automation that guarantees the confidentiality of your business and the protection of your data.

Would you like us to go further in protecting your data? 

Dear marketing managers and executives, we are asking for your opinion. 

In February 2022, the CNIL formally notified Google Analytics, considering that Google is illegally transferring European data to government agencies in its country. This also shows, incidentally, that this data is not anonymized.

Our first question is whether your company carries out a risk analysis regarding dependence on Google?
The second: is your company ready to implement an “equivalent” solution while accepting the idea of paying for this service?

Webmecanik may soon be able to offer you a French, GDPR-compliant alternative. As we do for Marketing Automation and CRM.
Your feedback is essential for us to move forward. Let us know by contacting us directly or on our social networks

Webmecanik’s mission in 2022 is to continue innovating to make customer relations easier. Stay tuned, Webmecanik is by your side to respond to new global paradigms.

About Webmecanik

WEBMECANIK IS THE EUROPEAN SALES AND MARKETING AUTOMATION SOFTWARE that guarantees the protection of your data

The rapid adoption of Webmecanik as an alternative to expensive proprietary marketing automation solutions such as Marketo, Oracle Eloqua, Salesforce Pardot or Hubspot has been a key factor in the company’s growth. More than 50 partners and 800 companies have already joined the Webmecanik user community across Europe.

Webmecanik Automation is behavioral analysis of your prospects and customers in addition to the data already present in your CRM and ERP systems. Combined with your sales information, Webmecanik Automation automatically triggers the right message, to the right person, at the right time. Customer relationship management is complete and omnichannel, from email & sms to websites. Sales teams are alerted with up-to-date information in real time.

Webmecanik Pipeline is the CRM that collects, stores, and organizes your information about your hot leads. Pipeline manages your team’s schedule. The right pace and the right information are the keys to successful growth. 

Webmecanik is also the organizer of the Automation Day event. October 4, 2022 will be a day of experience sharing among Martech professionals, featuring technologies that enhance customer relationship chains and examples of scenario design to increase productivity and customer experience.

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