GARDENERS, DIGITAL AND CREATIVE AGENCY BY NATURE – Who is GARDENERS?
At GARDENERS, a creative and digital communications agency, we believe that the future of communication must above all be human. Bringing users to the table, listening to them and understanding them is at the heart of our method. It is by carefully combining Data Profiling techniques with Design Thinking methods that GARDENERS now offers its clients an unprecedented and extremely precise communication analysis approach called “Human Thinking”, highlighting the analysis of the behavior, uses and affinities of target users/consumers.
Thanks to this, and across our four areas of expertise—Human Thinking, creative strategies and Brand Content, digital, and omnichannel activations—we listen to and observe our clients’ customers in order to design ultra-personalized and innovative communication ecosystems.
The objective? To reinvent the user journey, elevate the customer experience, nourish the company at its core, stimulate innovation and support a digital transformation that is more open and more human than ever.
2020 – The year of renewal.
Although 2020 will long be remembered as an extraordinary year, at GARDENERS, we see opportunities in this crisis, starting with the opportunity to bring out our new brand: GARDENERS. A purely “Human Centric” full-service communications agency, GARDENERS is the result of the legacy of Paprika (full-service communications agency, brand content and activations) and Net Design (digital consulting agency and digital factory). Thus, for us, 2020 stands above all as the year of renewal. Great challenges, great talents, ever more attentive listening to the market to ultimately help brands, organizations and the people who make them up grow.
GARDENERS is the agency that helps brands, organizations and the people who make them up grow… and from now on, we intend to make it known.
MADE IN LEMAN – When creativity reaches new heights.
It is in the heart of the Alps, in Annecy and Geneva, that GARDENERS operates. Creative by nature, the agency needed a setting commensurate with its ambitions and close to its values. A haven of peace that is both inspiring and connected, where great stories can emerge.
OFFICIAL SPONSOR OF AUTOMATION DAY! – What is your feedback on Automation Day?
Very attached to this event and its organizers, GARDENERS is very proud to support Automation Day, as a speaker in previous years and now as a sponsor and speaker on issues related to the user journey.
We will be taking part with a new identity and a huge desire to share our experiences.
In this context of a global health crisis, this year we will address the question of marketing automation vs. the heightened need to humanize relationships. We will be delighted to unveil our “Human Thinking” method, highlighting hyper-personalization, the understanding of emotions, expectations, uses, affinities and behaviors during an unmissable event… 100% digital this year!
