In itself, we all want our little quarter-hour of fame. To leave a mark, to be at the center of the world once in our lives. When you’re an artist and you have talent, it’s a “normally reasonable” ambition, but when you sell toilet seats, always the same ones for 50 years, that’s obsessive madness.
Fortunately, there are social media supermen who write “Facebook Marketing Expert” on their card, and who guarantee buzz every time. The last one who pulled that on me still had white traces near his nose, and solemnly explained his method to me: he has a magic software program that draws thousands of fans to clients’ pages. In just a few days, you end up with thousands of friends and loads of comments worth two francs euros underneath.
It’s brilliant, great, extra, top, crazy and all that. We still don’t make a single sale through it, but we’re finally a star. Phew.