I will have the pleasure of hosting a conference at Chambé Carnet this Thursday, June 12, 2014. Here are the details of the conference as presented on Chambé Carnet. Thanks again to the entire Chambé-Carnet team for the invitation. I will of course be talking about marketing automation. Daniel Rivalin
Conference / networking evening Thursday 12/06/2014 starting at 6:45 p.m. – Brasserie Le Méry, Savoie Hexapole, 73420 Méry.
Good timing. It is a decisive factor in decision-making: making yourself memorable to an internet user, with the right information, at the right time. This is all the more true in a digital, remote relationship, such as the one the internet user experiences online. Online traffic is therefore traditionally qualified according to its decision-making cycle. For virtually any product or service, this reflection cycle goes through different stages: discovery, interest, desire, then action… In this context, how should websites adapt their relationship with their prospects and customers? 
These are the questions and typical behaviors that will be addressed during the conference on 12/06/2014, hosted by Daniel Rivalin. The speaker will talk about the best practices he has implemented so that his clients are aligned with the expectations of their prospects. In response to email campaigns that disappoint or overwhelm, he will talk about configurable scenarios, personalization of the user experience, and support for decision-making. Or how to deliver the right content at the right time to the right contact. How to better win over your prospects, communicate using web tools but also the full potential of offline. This is what Marketing Automation encompasses: marketing campaigns at the crossroads of Customer Relationship Management (CRM), data mining, the creation of landing pages and forms, progressive profiling, behavioral scoring, sales alerts… The strength of the theoretical foundations and marketing automation tools also lies in motivating sales teams by giving them access, from their CRM tool, to the pulse of their prospects and customers. Daniel will also tell us about a client case in which the number of quote requests from their website was multiplied by 3 in 2 years. The persona approach thus makes it possible to better anticipate what information to present to the internet user, depending on how far along they are in their thinking: product sheet, coupon, free trial, demo, quiz, assessment, references, videos, white paper, case study, product range, meeting at a future trade show, factory visit, appointment booking, etc. Curious to learn more about marketing automation? Want to network after the conference? Sign up!
In practice
The evening will take place on Thursday, June 12, 2014 starting at 6:45 p.m. in the Savoie Hexapole business park, at Brasserie Le Méry. All the details are on the Chambé Carnet page
