Content Manager at Invox, a Content Marketing agency, Pauline Chambonnet shares her experience in the B2B world.
Invox is a pure player in Inbound Marketing for B2B. As the first scenarios are always the same regardless of the industry, Invox’s template database – for Marketing Automation scenarios, landing pages and email campaigns – is key not only to easing the initial budgets before ROI, but above all to accelerating adoption and driving internal change within the industrial company. Depending on maturity, customization is then made easier with initial quantified feedback.
Invox’s choice to be agnostic – with complex and advanced solutions (Hubspot, Marketo, Salesforce Pardot) or much cheaper and easier to use (Webmecanik) – also makes it possible to develop reflexes and an adaptability of practices that will save the industrial company time.
Still, while the basic features are identical regardless of the software vendor (scoring, segmentation, emailing, landing page, etc.), integration remains the key to a successful deployment. Hence the value of technical partnerships with SunTseu and software vendors.
Article co-written with Pauline Chambonnet, Content Manager at Invox.
